Senior Communications and Engagement Manager

Opportunity - Our Work

We are looking for a Senior Communications and Engagement Manager to join AERDF’s Public Affairs, Communications Team. We are interested in learning more about your demonstrated success in strategically designing and executing campaigns with artful, high-quality, and engaging creative content across digital channels. Do you have experience sharpening copy and campaigns for and with organizations in PreK-12 or other social impact oriented sectors? This is an opportunity to further define our organization’s digital strategy, amplify our public profile, and showcase the impact of our Advanced Inclusive R&D programs: EF+Math, Assessment for Good, and Reading Reimagined. 

You will assume a key role in a maturing startup environment by designing and executing on marketing campaigns to build anticipation for and amplify the insights, scientific findings, disseminated research from each of AERDF’s Advanced Inclusive R&D programs. Your leadership and pithy writing will support the Communications team to deliver narrative-driven stories of AERDF’s impact for key audiences such as school system leaders, philanthropists, community leaders, entrepreneurs, and policymakers. Specifically, you will co-develop and execute a digital strategy that communicates AERDF’s disseminated scientific findings at various sizes, “snacks, meals, and feasts” in order to engage audiences through the organization’s website, email, and social media accounts. 

Your role will work closely with our Communications Director to support AERDF’s individual program teams to execute on team communications strategies in alignment with AERDF’s overall communications strategy. You will also be supported by a Communications Hub of creative technicians who deliver support on long-form writing, graphic design, copywriting, video, web design/development, media relations, and more! Our work is remote from anywhere in the U.S and you must be able to work on either a Central or Eastern time zone schedule.

Responsibilities - What You Will Do

The primary responsibilities will include, but are not limited to:

Strengthen AERDF’s Digital Strategy

• Strengthen and implement AERDF’s comprehensive digital roadmap strategy, aligning with AERDF’s mission and goals.
• Oversee and maintain an active digital communications calendar across all digital channels (email, social, and websites).

• Collaborate with partners in AERDF’s Communications Hub to create artful, high-quality material 
• Manage and oversee AERDF's website and social media accounts, including content scheduling, monitoring, and engagement with followers. Support our ambitious goals of driving significant growth in our social and email communities while maintaining high engagement. 
• Create compelling and engaging content for our website, social media platforms, email newsletters, and other digital channels.
• Partner with our development team to manage an active, personalized emai communications program.
• Design and execute effective email marketing campaigns to engage stakeholders and promote events, publications, and research findings.
• Maintain and update the organization's website, ensuring it remains current and user-friendly

• Manage analysis of campaign performance to ensure continuous improvement execution of AERDF’s digital strategy  
• Monitor and analyze the performance of digital efforts using analytic tools and partner with the Communications Director to adjust strategies accordingly.
• Report out on performance indicators, lessons learned to internal and external audiences including AERDF Board of Directors and donors

• Experience crafting and executing holistic digital campaigns with global audiences and goals
• Experience developing and managing cross-channel calendars
• Ability to compile and analyze digital engagement metrics
• A eye for creating and writing engaging copy+content across all digital channels
• Experience with web content management, project management, and CRM platforms (especially WordPress, Asana, and Hubspot)
• Real-time social media monitoring and engagement
• Ability to compile and analyze digital engagement metrics

• Demonstrated ability to create and lead the execution of an organization-wide campaign that met or beat its objectives
• Proven track record working with a diverse range of social and traditional media, including Black and Latino media members; ability to determine the best media type to achieve goals  

• Personal demonstrated to commitment to racial equity and deep experience in organizations and/or client relationships with commitments to racial equity
• Partnering with colleagues to deliver on compelling stories from the sector
• Ability to understand programmatic work and create and implement communication plans that will promote organizational priorities 
• Excellent vendor/partner management skills  
• Proven communicator; excellent writing/editing and verbal communication skills, including experience in translating scientific research into language accessible for all audiences
• Ability to manage multiple priorities and deliver high-quality work on time  
• Strong analytical skills; able to conduct independent analysis, draw conclusions, and make concrete, actionable recommendations